A to Z Marketing Plan

A. Submit listing to MLS.

B. Send copy of MLS printout to seller.

C. Place sign in yard with flyer box.

D. Place lockbox on property.

E. Create feature sheet for home.

F. Place ads in newspaper.

G. Tour of property, soliciting opinions on price and condition.

H. Conduct Realtors open house.

I. Feedback to owner on all showings.

J. Regular progress report to owner.

K. Send brochures to Realtors and potential customers.

L. Adverise in an 8 page "Guide to Homes" which is inserted into the newspaper twice a month.

M. Proactively prospect for buyers.

N. Review of marketing and price with owner -- adjust as necessary.

O. Recommend improvements to add to salability of home.

P. Thoroughly explain selling process including: Purchase Agreement, Negotiation, Contracting Lender, Financing Alternatives, Locating Abstract, Settlement.

Q. Present and explain all offers.

R. Contact personal reference base.

S. Follow up all leads from ad and sign calls.

T. Screen and qualify all interested parties.

U. Assist in negotiation.

V. Work with appraiser to make sure appraised value is the sales price.

W. Keep owner informed of progress of file post-sale.

X. Coordinate settlement -- time, place, etc.

Y. Attend closing in order to be answer questions and protect the owner's interest.

Z. Be honest, straight-forward, and direct with all advice, information, and suggestions to help create a successful sale of the home.

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